The secret is this: Teach, Don’t Sell.
That’s what Mortgage Broker Scott Schang has been doing for the last 8 years and here are his results for the last 30 days:
- 13,000+ visitors
- 19.56% returning site traffic
- 24,000+ page views
- 150+ leads with an email and phone number
- 19 IDX leads
- 81.33% Buyer Assistance
- 12,000+ email subscribers (and growing)
Scott’s not a WordPress guru and he doesn’t spend thousands of dollars on pay-per-click advertising. His results are organic and everything he’s done is the result of hard work, focus on creating highly relevant and educational content for a very specific audience, and the willingness to try and test new things.
For Scott, starting a mortgage blog was a long-term play that’s yielded tremendous results and in this episode we talk all about how he’s done it.
A lot of this conversation is part of a joint presentation that Scott and I are giving at the Xplode Real Estate Conference tomorrow in Anaheim. Our session is titled Buyer P0rn & Content Crack: How To Keep Readers Coming Back To Your Website. If you’re attending tomorrow, be sure to say “hi,” I’d love to see you.
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