The Simple Secret To Writing a Wildly Successful Real Estate Blog

Scott SchangThe secret is this: Teach, Don’t Sell.

That’s what Mortgage Broker Scott Schang has been doing for the last 8 years and here are his results for the last 30 days:

  • 13,000+ visitors
  • 19.56% returning site traffic
  • 24,000+ page views
  • 150+ leads with an email and phone number
  • 19 IDX leads
  • 81.33% Buyer Assistance
  • 12,000+ email subscribers (and growing)

Scott’s not a WordPress guru and he doesn’t spend thousands of dollars on pay-per-click advertising. His results are organic and everything he’s done is the result of hard work, focus on creating highly relevant and educational content for a very specific audience, and the willingness to try and test new things.

For Scott, starting a mortgage blog was a long-term play that’s yielded tremendous results and in this episode we talk all about how he’s done it.

A lot of this conversation is part of a joint presentation that Scott and I are giving at the Xplode Real Estate Conference tomorrow in Anaheim. Our session is titled Buyer P0rn & Content Crack: How To Keep Readers Coming Back To Your Website. If you’re attending tomorrow, be sure to say “hi,” I’d love to see you.

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Why Your Business Needs a CRM

Jon FerraraMost businesses lose because they don’t do the basics. In this case, I’m talking about follow up.

How many times have you lost a sale because you failed to follow up with a customer?

How many times have you lost a deal to a competitor because they followed up faster than you did?

Today we’re talking with Jon Ferrara, CEO of Nimble, a social CRM. We’re going to revisit the basics of doing business well. Things like follow up, and staying top of mind. Educating and empowering customers before and throughout the sales process.

The companies that do the basics well will have far more success than those that don’t.

Join us as we discuss:

  • Why a CRM is essential to managing your business workflow and follow up
  • How to reach out in a relevant and authentic way and follow up more effectively
  • The five “E’s” of social business (Educate, Enchant, Engage, Embrace, and Empower your customers)
  • Why trust is key to relationships

… and more.

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How To Write Copy That Converts

Joanna Wiebe - Copy HackersWhen site visitors are making a decision about whether or not to buy (submit a form, register to your IDX, etc.), their guard is up.

They’re watching and reading carefully for any sign that you might be un-trustworthy. From your site design to the words you put on the page.

You need to soothe their unspoken anxieties and objections. You do that by writing good copy.

Join me today as I talk with Joanna Wiebe, copywriting expert and founder of Copy Hackers, about the principles of writing effective web copy that converts. 

Don’t worry if you don’t think you’re a copywriting expert … By the end of this session you’ll be ready to drive some sales-driving credibility into your copy!

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The Passion Conversation: How To Get People To Fall In Love With Your Business

Robbin PhillipsRobbin Phillips is the President of Brains on Fire and co-author of two books, Brains on Fire
and The Passion Conversation.

Her work centers around inspiring and creating word of mouth movements by finding and creating advocates for a brand.

This is her definition of advocacy:

Advocacy occurs when people are inspired and empowered to share their love for an idea, cause, product, or brand, so much so that they become a living messenger for that idea, cause, product, or brand.

Sounds simple enough … except it isn’t.

How do you inspire your customers and empower them to become advocates for your brand?

Whether you’re a small business owner, or a solo-proneur, we explore the answer to that question and more in this week’s episode of Content Smarts.

Join us as we discuss:

  • The emotional triggers that make people love or hate a brand
  • Why you need to take a stand and show people what you stand for
  • Why you need to stop talking about what your products do and start talking about how your product fits into people’s lives
  • The definition of advocacy and how to earn more advocates for your business
  • How to get close with your customers (marketing is a relationship business)
  • How to find innovative ways to help the people you’re serving

…and more.

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How To Kill Writer’s Block and Become A Master Copywriter

Demian FarnworthBy now you already know that executing an effective content marketing strategy requires that you create fresh new content consistently over time.

The more content you create, the better.

It allows you to build trust and rapport with your readers. And the more you create, the more likely you are to outrank the competition.

People are going online every day to find answers to their questions. If you want that search traffic, you need to build a website that answers the very questions they are asking when they need something.

Of course, you know this already. And yet, often times you sit there just staring at the white screen. You can’t find the words to write.

What will you talk about? What should you say?

Today I’m joined by Chief Copywriter for Copyblogger Media, Demian Farnworth.

Join us as we discuss:

  • How to become a better writer through deliberate practice
  • How to develop confidence as a writer over time
  • The secret to writing well for any audience (hint: learn to write/speak to people’s hopes, dreams, and fears)
  • How to approach your writing from the eye’s of the consumer
  • How to become an authority in your niche
  • Using deadlines as a motivator for getting your writing done

… and more.

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(Duration = 36:16 | 17.4 MB)

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How Differentiate Your Business By Learning To Tell A Better Brand Story

Bernadette JiwaA great brand story will make you stand out from the crowd, increase brand awareness, create customer loyalty, and it will help you grow your business.

The question then is, how do we build a better brand story?

These are the questions we’re setting out to answer with branding expert Bernadette Jiwa, author of The Fortune Cookie Principle and writer at thestoryoftelling.com.

Join us as we discuss things like:

  • How a great brand story will make you stand out and increase brand awareness.
  • The critical questions you need to ask yourself before you can develop your brand story.
  • Help you determine the kind of value you want to deliver to customers. 
  • How to craft a better brand experience when you’re a service based business.
  • How the best businesses are built on reputation.
  • How to use content to build and grow your community.

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(Duration = 26:30 | 25.4 MB)

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Bonus Book Giveaway!

I’ve really enjoyed reading Bernadette’s book. At the end of each chapter, she asks a series of questions that are designed to help you really think about what you’re in the business of doing. I really think it’s an essential read for any entrepreneur whether you’re a one-man business or running a team.

That said, I’m giving away 3 copies of Bernadette’s new book (via Kindle). Just answer the following questions in the comments below:

  1. What are you really in the business of selling? (If you’re in real estate for example, you’re not selling houses, you’re selling piece of mind to someone on one of the largest investments they’ll make in their lifetime)
  2. Name one thing you can start doing today to deliver more value to your customers.
If you like what you’re hearing, please let us know by heading over to iTunes, and leaving a rating or a comment there.

The Smart Content Marketer’s Guide To Understanding Responsive Design

Responsive web design basically means that your site adapts to fit whatever screen it’s on whether it’s tablet, your mobile phone or a desktop. Regardless of device, site visitors can access your site easily and see all of the content that you have to offer.

But why should you care about mobile responsive design? How does it impact your SEO efforts?

Join me as I interview Josh Byers from Copyblogger Media to discuss:

  • What responsive design means.
  • The difference between responsive design versus having a web app. 
  • Why responsive design is good for SEO and usability–and why this matters to you.
  • How Google ranks sites optimized for mobile higher in mobile searches.

…and more.

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(Duration = 20:08 | 19.3 MB)

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How To Build A High Ranking Authority Real Estate Website

Most real estate agents that I speak to who want to start a blog often fall into the trap of thinking two things:

  1. That an indexable IDX alone is going to get their website to rank on page 1 of Google quickly. And, 
  2. That the more keywords they focus on, the quicker they’ll rank for each one of those keywords in search results.

Both of these are flawed thinking. But rather than just telling you what you’re doing wrong, I asked SEO and analytics pro Gahlord Dewald from Though Faucet to join us and help us build a roadmap for getting a new real estate blog to rank quickly.

Join us as we discuss:

  • Why you start by doing keyword research and what terms you should rank for. 
  • Why you need to write (at least) 10 pages of content for each keyword you want to rank well for.
  • What to look for in your Google Analytics to make sure you’re on the right track.
  • Why Google Authorship matters.
  • How to use (and optimize) your categories properly to make your content not only easier to navigate, but to rank better.

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(30 mins, 26 sec)

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How To Build A Better Business Online…the Human Business Way

A relationship minded business, is a better business.

Why?

Because it puts the customer first. And that makes you referable.

So today, I thought I’d talk to marketing expert Chris Brogan, President of Human Business Works, and someone who knows all about building a relationship-minded business. Or as he would like to say, building a business “the human way.”

Join Chris Brogan and I as we discuss: 

  • Why writing is like running a marathon.
  • Why you need a platform and how to build a platform.
  • How to make your business more referable.
  • How to build a relationship with your readers through email.
  • What it means to build a relationship-minded business and why that’s important.

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(24 mins, 58 sec)

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Are You Making Things Happen, Or Just Making Noise?

The Impact Equation is all about launching ideas, building a platform and injecting the “human” element into your interactions to build relationships that will help you grow.

But how do you build a platform amidst all of the noise? How do you nurture relationships that lead to value both for you and your community?

How do you know if you’re really working on what matters?

I asked Julien Smith, co-author of The Impact Equation to join me in this inaugural episode of Content Smarts Radio to talk about this…

Join us, as Julien Smith and I discuss: 

  • The myth of “overnight success,”
  • The guiding principles that will lead you to develop the work that you’re doing and move it in the right direction,
  • How to build a platform,
  • How to focus on delivering information that’s useful to the people you hope to reach (in other words: value),
  • How to build relationships that lead to value,

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(25 min, 40 sec)

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